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随着各项技术的进步与发展,信息传播技术有了革命性的改革与发展,尤其是手机电视、移动多媒体电视、网络传媒技术等的快读发展,地市级广播电视台所面临的竞争日趋激烈,另一方面,省级媒体、卫视、央视等带给地市级广播电视台的压力也是非常大的。地方广播电视台生存发展受到了很大的冲击。只有转变观念,制作具有本土特色、贴近本地听众观众的节目,方能赢得本地观众的支持,求得生存与发展。
With the advancement and development of various technologies, the information dissemination technology has undergone revolutionary reforms and developments. In particular, the fast read development of mobile TV, mobile multimedia TV and network media technologies has become increasingly competitive with municipal radio and television stations Intense, on the other hand, provincial media, satellite TV, CCTV and other pressure brought to the municipal radio and television stations is also very large. The survival and development of local radio and television stations have been greatly affected. Only by changing concepts and producing programs with local characteristics close to local audiences can we win the support of local audiences for survival and development.