成功的商业模式要受到多种因素的影响和制约。图书出版企业的商业模式设计不仅要构建有效的内部经营和资源配置体系,还要与企业外部的相关主体,如作者、读者、上下游伙伴、投资者等进行物质、能量、信息的交换。由于商业模式的复杂性特点,在每个结构维度中,影响商业模式设计的因素很多,在进行模式设计时,需要抓住主要 Successful business model is subject to many factors and constraints. The design of business model for book publishing enterprises not only needs to build an effective internal management and resource allocation system, but also exchange material, energy and information with relevant external parties such as authors, readers, upstream and downstream partners and investors. Due to the complexity of the business model, there are many factors affecting the design of the business model in each structural dimension. During the design of the model, it is necessary to grasp the main