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随着国家整体经济水平的提高,国民生活也得到很大的改善。人们的生活早已逐渐从温饱步入到小康的社会生活阶段,部分人员已步入富裕的阶段,但那毕竟只是一小部分人群。生活水平的提高相应就带来生活质量的提升,越来越多的人意识到健康不只在于吃的好更在于锻炼,因为生命在于运动。目前随着生活节奏的加快,人们的休闲时间也在增加,运动就是充实休闲时间的良好举措,所以人们慢慢就把目光投向了健身俱乐部,既能健身又能充实生活。那么针对于目前这一广大消费群体,国内的一些商业性的健身俱乐部又是怎样在发展经营的呢,通过调查我们看到如下情况。
As the overall national economic level increases, the national life has also been greatly improved. People’s life has gradually moved from adequate food and clothing to a well-to-do social life. Some of them have entered a prosperous stage, but after all, they are only a small part of the population. The corresponding improvement of living standard will lead to the improvement of quality of life. More and more people realize that not only health but also eating is better than exercise because life is movement. At present, as the pace of life accelerates, people’s leisure time also increases. Exercise is a good measure to enrich leisure time, so people are slowly turning their attention to the health club, which can not only exercise but also make life more fulfilling. So for the current majority of consumer groups, some of the domestic commercial fitness club is how to develop the business it, through the investigation we see the following.