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中国加入世贸组织后,加快了国际接轨,中国政治经济体制的不断健全,外商投资环境的改善,为公关咨询业进一步发展提供了保障。2002年对中国公关业来说注定是不平凡的一年,因为刚刚过去的一年中国成功地申办下了奥运会、世博会,而在年底又终于加入了世界贸易组织(WTO)。在这样的背景下中国国际公共关系大会在北京的召开,无疑是2002年中国公关界的一件大事。也是中国加入WTO后中国公关咨询业的首次盛会,
After China’s accession to the WTO, it has accelerated its international integration. The continuous improvement of China’s political and economic system and the improvement of the foreign investment environment have provided a guarantee for the further development of the public relations consulting industry. 2002 is doomed to China’s public relations industry is an extraordinary year, because in the past year China successfully bid for the Olympic Games, the World Expo, and finally joined the World Trade Organization (WTO) at the end of the year. Under this background, the convening of the China International Public Relations Conference in Beijing is undoubtedly a major event in the public relations circles in China in 2002. It is also the first grand occasion for China’s PR consulting industry after China’s accession to the WTO.