本文主要从4C营销理论的角度,对现代图书馆的读者服务进行了深入解读。首先阐述了营销对读者服务的影响,在此基础上,从顾客、成本、定价和沟通四个方面进行了细致分析,有效地提高图书馆读者服务的质量和效率。 This article mainly from the perspective of 4C marketing theory, readers of modern library services carried out an in-depth interpretation. Firstly, it expounds the influence of marketing on reader service. On the basis of this, it analyzes the customer, cost, pricing and communication in detail and effectively improves the quality and efficiency of library reader service.