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微博以其强大的信息传播功能、庞大的用户数量及重要的社会影响力受到了广泛关注。本研究从社会网络的角度出发,探讨了大学生微博用户的不同连接策略与其个人所感知的线上社会资本之间的关系。本研究归纳出三种大学生用户微博使用的基本动机,并分析了不同使用动机对连接策略的影响。研究发现,大学生微博用户更倾向于用微博来维持原有关系,其次为寻求潜在联系,最后是建立弱关系。维持原有关系对内部社会资本和外部社会资本都影响显著,而建立弱关系则只对外部社会资本有显著影响,潜在联系只对内部社会资本有显著影响。
With its powerful information dissemination function, the huge number of users and the important social influence, weibo has received widespread attention. From the perspective of social network, this study explores the relationship between the different connection strategies of college students Weibo users and their personal perceived online social capital. This study summarizes the basic motivation of three kinds of college students to use Weibo, and analyzes the influence of different motivation on the connection strategy. The study found that college students Weibo users prefer to use microblogging to maintain the original relationship, followed by the search for potential contact, and finally the establishment of weak relations. Maintaining the original relationship has a significant impact on internal social capital and external social capital, while establishing a weak relationship only has a significant impact on external social capital, and potential linkages have a significant impact on internal social capital.