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随着新闻媒体的不断发展,听众的审美需求和审美能力也在不断的提高,普通的播音主持方式已经很难吸引大众的目光,这对播音主持提出了更高的要求。所以,播音主持必须要突破传统的模式,提高主持的人性化和亲和力,来吸引更多听众的目光。本文阐述了播音主持和该过程中表现出来的亲和力的概念,分析了亲和力在播音主持中的作用,并提出了在主持中提高亲和力的方法,从而做好一位主持人的工作,更好得服务于听众。
With the continuous development of the news media, audiences’ esthetic demands and aesthetic capabilities are also constantly improving. The ordinary mode of broadcast hosting has hardly reached the eyes of the general public. This poses a higher demand for broadcast hosting. Therefore, the broadcast host must break through the traditional model, to enhance the humanity and affinity host to attract more audience attention. This article elaborates the concept of broadcasting host and the affinity shown in the process, analyzes the role of affinity in broadcasting host and puts forward the method of improving affinity in host, so as to be a host and to be better Serve the audience.