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以消费文化的视角,在消费社会的背景下探求女性在购买香水的消费活动中中所体现出的消费行为心理和消费习惯,寻求购买价值背后的更值得探索的消费意义。
From the perspective of consumer culture, this paper explores the psychology of consumer behavior and consumption habits reflected in the consumption activities of women in the purchase of perfume in the context of consumer society and seeks the more worth-exploring consumption meaning behind the purchase value.