文化创意型旅游产品是城市旅游发展的新方向。从游客感知视角,构建旅游产品竞争力模型,选取常州淹城春秋乐园这一典型的春秋文化主题公园进行实证研究,以解释我国历史文化主题公园所处的困境,并为其经营发展策略提供借鉴。 Cultural and creative tourism products are the new direction of urban tourism development. From the perspective of tourist perception, this paper constructs a model of competitiveness of tourism products, and selects the typical Spring and Autumn Theme Park of Changzhou Yancheng Spring and Autumn Paradise for empirical research to explain the predicament of China’s historical and cultural theme parks and to provide reference for its business development strategy. .