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精准营销事件回放:令人担忧的是,Facebook曾经向准妈妈们承诺过,他们不会因为广告宣传方面的用途而去收集她们的个人信息,但是现在他们竟然这样做了。腾讯科技讯(林靖东)2012年12月22日消息,据国外媒体报道,Facebook近日遭到强烈指责,原因是它根据怀孕女性的预产期和尚未出生的婴儿的性别向怀孕的女性推送相关广告。这是一个精准营销的案例。精准营销(Precision Marketing),是在充分了解顾客信息的基础上,针对顾客偏好,有针对性地进行一对一的营销。精准营销往往由直复营销、
Precise marketing event playback: Worryingly, Facebook has promised prospective mothers that they do not collect their personal information for advertising purposes, but now they did. According to foreign media reports, Facebook has been strongly criticized recently, because it is based on the expected date of pregnancy and the sex of the baby has not yet been born to pregnant women to promote the relevant advertising. This is a case of precision marketing. Precision Marketing (Precision Marketing), is based on the full understanding of customer information, based on customer preferences, targeted one-on-one marketing. Precision marketing often consists of direct marketing,