适应知识经济的要求并作为对其提出的挑战的回应，当今企业日益走向知识化，知识型企业应运而生，具体表现为员工知识化、盈利模式知识化、生产成果以及营销活动的知识化；企业知识化已经成为新经济条件下企业发展的大势所趋，“知识性特征”渗透于企业的方方面面。这种趋势对 Adapting to the requirements of the knowledge economy and responding to the challenges it poses, today’s enterprises are increasingly becoming knowledgeable, and knowledge-based companies emerge as the times require. They are embodied in employee knowledge, knowledge of profit models, production results, and knowledge-based marketing activities. Enterprise knowledge has become the general trend of enterprise development under the new economic conditions, and “intellectual characteristics” have penetrated into all aspects of the enterprise. This trend is right