论文部分内容阅读
飞速发展着的西安,其突起且有巨大潜力的市场,强烈地吸引着全国各地名牌商家,他们通过各种途径,以各种方式,进入这个二线城市,本以为可以在这片土地上淘桶金,然而,当真正面对这个无情的市场时,其结局又各不相同:有些商家找到了生存之道,有的则被弄得遍体鳞伤,不得不打道回府。面对大量外来同行企业涌入西安这个市场,本土企业应当如何应对?是闭关自修还是与之对抗?种种问题都在困扰着这些土生土长的珠宝企业。带着这些问题,我们采访了来自不同地区及本地同行企业,让他们这些黄金珠宝品牌的代言人来亲身讲述一下发生在这片土地上的真实故事。
The rapid development of Xi’an, its prominence and great potential of the market, strongly attracting famous brand dealers across the country, through various channels, in various ways, to enter this second-tier cities, thought to Amoy in this land barrels Gold, however, ends up differently when it comes to realizing this ruthless market: some businesses have found ways to survive, others have been so overcrowded that they have to go home. Faced with a large number of foreign peer companies into the market in Xi’an, how to deal with local enterprises? Is closed to self-cultivation or confrontation? Various problems are plagued by these native jewelry business. With these questions, we interviewed counterparts from different regions and localities, giving them the spokesman for these gold jewelry brands to personally tell the real stories that happened on this land.