《消费心理学》与市场营销专业学生的核心专业能力的培养有直接的关系,与其他核心专业课程(如《市场营销》、《广告与促销》、《商务谈判》)等有很密切的联系。任务驱动是以学生为中心,以任务为驱动的教学方式特别适用于高等职业院校的专业课程的教学,能够很好地培养学生的专业技能、创新能力、自主学习能力和相对独立的分析问题、解决问题的能力。 Consumer Psychology is directly related to the training of core professional competence of marketing majors and has a close relationship with other core specialized courses such as marketing, advertising and promotion, and business negotiation . Task-driven is a student-centered, task-driven teaching method is especially suitable for the teaching of professional courses in higher vocational colleges, can well develop students’ professional skills, innovative ability, independent learning ability and relatively independent analysis of the problem ,Ability to solve problems.