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在激烈的市场竞争中,它始终如严冬盛开的腊梅,散发着清香,70多年的企业历史、第一批获得中华老字号认定的眼镜验配企业、66家直营店、年销售额1.2亿元、企业平均客单价1700元,王府井总店精品厅客单价高达4000元,这些数据都是北京大明眼镜股份有限公司“笑傲江湖”的资本。大明的快速成长只是企业历史长河里的一瞬间,就如同沧海里的一滴水,但对于与企业悲欢与共一路走来的北京大明眼镜股份有限公司总经理邢荣栋来说,它很真实。30年的风雨同舟,让我们感受到了老字号企业的低调稳健不仅在邢总的精神世界里留下了烙印,也清晰地浸润到了他的言谈举止中:温和有力的话语、低调随和的处世原则、朴素的工作制服,装修简单的办公室,仿佛每一个细节都积淀着多年的世事尘烟,映射出他大道至简的风格……五月下旬的北京天气渐热,在简朴凉爽的办公室里,邢总接受了本刊记者的采访。
In the fierce competition in the market, it has always been like a winter blooming bloom, exudes a fragrance, more than 70 years of corporate history, the first batch of China approved the old glasses fitting enterprises, 66 outlets, annual sales of 120 million yuan , Corporate average customer price of 1700 yuan, Wangfujing boutique hall customer price as high as 4,000 yuan, these data are Beijing Daming Eyewear Co., Ltd. “Swordsman” capital. The rapid growth of Daming is only a moment in the long history of the company, just like a drop of water in the sea, but for corporate joys and sorrows with the Beijing Daming Glasses Co., Ltd. General Manager Xingrong Dong, it is very real. Thirty years of trials and hardships, let us feel the low-key steady-old firm not only in Xing’s spiritual world has left a mark, but also clearly infiltrated into his speech and deportment: gentle and powerful words, low-key easy-going principle of life, simplicity Work uniforms, simple decoration office, as if every detail has accumulated many years of dust, mapping his Boulevard to Jane style ... ... In late May the weather in Beijing is getting hot, simple and cool office, Xing always accepted The correspondents interview.