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新媒体时代改变了人们生活的状态,也改变着报纸广告经营状况。近5年来,我国报纸广告收入逐年下降,有的报纸广告甚至被腰斩,而新媒体广告则以每年40%的速度大幅增长。新媒体时代的纸媒广告需要创新经营模式,突出重围:可以活动促经营,以经营带广告;要资源优化,抓大放小;应战略调整,媒体融合。
The era of new media has changed people’s living conditions, but also changed the newspaper advertising operating conditions. In the recent five years, the newspaper advertising revenue in our country has been declining year by year. Some newspaper advertisements have even been cut, while the new media advertisements have increased by 40% annually. New media era of media advertising needs innovative business model, highlight the encirclement: You can promote business activities to operate with advertising; to optimize resources, big and small; should be a strategic adjustment, media convergence.