党的十一届三中全会以后,伴随着改革开放,中国广告业也随之复苏、发展,一经起步,发展迅猛。本文捕捉30年来中国广告业发展的每一个引人注目的“第一”事件,它不仅仅是为了回顾历史,更是为了未来的发展。1979年1月4日《天津日报》第三版刊登蓝天牙膏等广告,拉开了报纸广告的序幕。1979年1月14日《文汇报》率先在报上发表了《为广告正名》一文,指出“有必要把广告当作促进内、外贸易,改善 After the Third Plenary Session of the Eleventh Central Committee of the Party, along with the reform and opening up, the Chinese advertising industry has also recovered and developed with its rapid development. This article captures every striking ”first “ event in the development of China’s advertising industry in the past 30 years. It is not just a review of history, but also for future development. January 4, 1979 ”Tianjin Daily“ published the third edition of blue toothpaste and other advertisements, opened the prelude to newspaper ads. January 19, 1979, ”Wen Wei Po,“ the first to publish in the newspaper, ”for the advertising of a name,“ pointed out that ”it is necessary to use advertising as promoting domestic and foreign trade, improve