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随着时代的进步和变迁,人们的需求更加多层次,传统的版式逐渐不能满足人们对美的追求。文章对中英文版式设计做比较研究,了解如何让汉字在版式设计上更好地展现其文化底蕴,以及如何更好地在版面上重新排列组合拉丁字母,以增强其视觉张力。作者从中英文字体结构和文字节奏分析两点着手,从版式设计的视觉逻辑性、视觉惯性两方面展开分析比较,并就汉字与英文如何共存于同一个版面上展开探讨。
With the progress and changes of the times, people’s needs are more multi-layered, and the traditional layout gradually can not satisfy people’s pursuit of beauty. The article makes a comparative study of Chinese and English typographic design to understand how to make Chinese characters better typographic design and how to rearrange the combination of Latin letters on the layout to enhance their visual tension. The author starts with the analysis of the structure of Chinese and English fonts and the analysis of rhythm of characters, analyzes and compares the visual logic and visual inertia of typographic design, and discusses how Chinese and English coexist on the same page.