最近一段时间,许多品牌专卖店销售状况很不如意,反之各大家电连锁商场发展神速,于是许多经销商诉苦并质疑,是不是专卖店渠道营销模式有问题? “诚信”与“产品严重的同质化”这两项问题一直围绕着音响界。音响业太多的鱼龙混杂——山寨小厂设计几个商标,就成了“品牌”;建立起专卖店,就成了“名牌” Recently, many brand stores sales are unhappy, on the contrary, the rapid development of major home appliance chain stores, so many dealers complained and questioned, is not a store channel marketing model? “Integrity” and “serious homogeneity of the product ”These two issues have been around the audio industry. Audio industry too many mixed lizards - cottage design a few small factory trademark, became a “brand”; set up a store, it became a “brand name”