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本文将邵阳市微型汽车作为案例,采取定量研究的分析方法来研究影响邵阳市农村微型汽车消费行为的因素,通过设计和发放问卷,从消费者的自身特征、购车价格、购车渠道、购车决策等方面进行了调查分析,最后得出结论,并提出了邵阳市微型汽车开拓农村市场的营销策略。
In this paper, Shaoyang mini-car as a case study to take quantitative analysis of the impact of Shaoyang City, the micro-car consumer behavior factors, through the design and distribution of questionnaires, from the consumer’s own characteristics, car prices, car purchase channels, car decision-making Conducted a survey and analysis, the final conclusion, and put forward Shaoyang mini-car marketing strategy to open up the rural market.