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作为最敏锐、最活跃的社会因素,媒体无疑在时代的发展进步中起着非常重要的作用,然而现阶段科技社会的不断进步促使或者说倒逼着传统媒体到了非转型不可的地步,传统媒体行业的融合转型、变革和创新与我国传媒领域的未来息息相关。作为传统媒体的一员本文作者对媒体转型做了一些思考和探析,试图就新形势下传统媒体转型融合进行研究,在已有的转型基础之上,发掘新媒体时代下传统媒体转型的新途径,期望为传统媒体转型的发展有所借鉴。
As the most sensitive and active social factor, the media undoubtedly play a very important role in the development and progress of the times. However, the constant progress of the science and technology society at this stage has prompted or forced the traditional media to the point of non-transformation. The traditional media Industry convergence, transformation and innovation are closely linked with the future of our media field. As a member of the traditional media, the author makes some thinking and analysis on the media transition. He tries to study the integration of the traditional media under the new situation. On the basis of the existing transformation, he explores new ways to transform the traditional media under the new media age , Expecting to draw lessons from the development of traditional media transformation.