随着我国经济发展水平的不断进步,传媒企业要想在激烈的国际竞争中占据有利地位,就要采取多种方法和手段,不断提升自己的竞争优势。现阶段传媒企业应利用中国-东盟贸易的大好时机,培养品牌战略意识,改进完善品牌体系,创新最优生态位,提高企业竞争力。 With the continuous improvement of the level of economic development in our country, if media enterprises are to occupy a favorable position in the fierce international competition, they must adopt various methods and means to constantly improve their competitive advantages. At this stage, media enterprises should make good use of the golden opportunity of China-ASEAN trade to cultivate their brand awareness, improve and perfect the brand system, innovate the optimal niche and enhance their competitiveness.