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地市级党报所面临的竞争压力目前,全国报业竞争的市场正由重点城市和区域中心城市,向地市级城市扩展。维持了多年的地市级城市“一城一报”格局(即以地市级党报为龙头的办报格局)逐步被打破,地市级党报的生存与发展,正面临着前所未有的压力:第一、来自同质媒体的“打压”。地市党报受到省级同质媒体的“第一波”冲击,源自于上个世纪90年代中后期省级党报纷纷创办“都市报”。这一冲击使“都市报”在地市级城市的影响从无到有,发行量急剧扩大,给地市报带来的后果是发行量受到直接影响。在很多地市,都市报的发行量超过地市党报及其所办子报。
Competing pressures faced by prefectural-level party newspapers At present, the market for newspaper-based competition in the country is being expanded from major cities and regional central cities to prefecture-level cities. The city-level cities maintained for many years have been gradually broken down in the pattern of “one city, one newspaper” (that is, the newspaper pattern led by the municipal party newspaper), and the survival and development of prefectural-level party newspapers are facing unprecedented pressure : First, from the same media “suppression ”. City party newspaper by the provincial homogeneous media “the first wave ” impact, from the mid-to-late 1990s the provincial party newspaper have set up “Metropolis Daily ”. The impact of the “Metropolis Daily News” in the city-level cities from scratch, the circulation of the rapid expansion of the local newspapers to bring the consequences is the circulation has been directly affected. In many cities and cities, the Metropolitan Daily circulated more than the municipal Party newspaper and its sub-newspaper.