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从1998年4月2日开始,上海的高考学生及学生家长都关注起了养生堂,凡是看过《新民晚报》、《解放日报》的市民们都知道了养生堂发起的轰轰烈烈的“雄鹰计划”。养生堂,一个中国人并不陌生的品牌,在她旗下出现了龟鳖丸、朵而胶囊、千岛湖纯净水这些称雄市场的名牌。这样一个效益卓著的企业为何要来这一举措呢?毫无疑问这是养生堂的公益行为,但又是一个不简单的公益行为。“雄鹰计划”的主要内容是“以助学2000名,奖学100名、勤工俭学50名的三步曲为高考生在人生转折关键时刻给予—份
From April 2, 1998, Shanghai’s college entrance examination students and students’ parents have all paid attention to the Yang Sheng Tang. All citizens who have seen the Xinmin Evening News and the Liberation Daily have learned that the Yang Sheng Tang’s vigorous and vigorous Eagle Project.” Yang Sheng Tang, a Chinese brand that is not unfamiliar to the Chinese brand, has her name in the market of hawkish pills, duo capsules, purified water of Qiandao Lake. Why does such a company with outstanding efficiency come to this measure? There is no doubt that this is the public welfare behavior of Yangshengtang, but it is also an unsophisticated public welfare behavior. The main content of the “Eagle Project” is to provide 2,000 students, 100 scholarships, and 50 students who study and work in 50 trilogy courses for the candidates at key moments in life.