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媒体是指那些传达、增大、延长人类信息的物质形式;是人体的延伸,是人用来传递信息和获取信息的工具、渠道、载体、中介物或技术手段。用来向消费者传递广告信息的媒体,就是广告媒体。广告媒体可以分为大众传播媒体和小众传播媒体两大类。现在随着科学技术的进步与发展,出现了很多自媒体,把他们统称为新媒体。当前,主流的传播媒介主要是四大传统媒介和一些新型的新媒介。传统媒介主要是广播、报纸、杂志和电视,而新媒介包括数字杂志、数字报纸、数字广播、手机短信、移动电视、网页、桌面视窗、数
Media refers to those who convey, increase, extend the material form of human information; is an extension of the human body, is used by people to transmit information and access to information tools, channels, carriers, intermediaries or technical means. The media used to deliver advertising messages to consumers is the advertising media. Advertising media can be divided into mass media and minority media two broad categories. Nowadays, with the progress and development of science and technology, many self-media have emerged and they are collectively referred to as the new media. At present, the mainstream media are mainly four traditional media and some new types of new media. Traditional media are mainly radio, newspapers, magazines and television, while new media include digital magazines, digital newspapers, digital broadcasts, mobile sms, mobile TV, web pages, desktop windows,