将情感因素运用到包装设计是一种独特的设计手法,不仅能够满足包装的必要条件,也同时可以最大程度的满足消费者的需求。本文通过对情感因素下包装设计的研究,更加认真的讨论消费者更需要什么样的产品,以及怎么样才能够让消费者与产品甚至设计师产生共鸣,为促进并改善消费者的消费方式和生活方式提供了理论和实践依据,并确定了未来包装设计的发展方向。随着社会的迅速发展,人们对于产品的需求也越来越多,而产品包装设计领域花样层出不穷,人们生活中的自主选择权越来越丰富, The emotional factors applied to the packaging design is a unique design approach, not only to meet the necessary conditions of packaging, but also to the greatest extent possible to meet the needs of consumers. This article through the emotional factors under the packaging design study, more serious discussion of what consumers need more products, and how to be able to make consumers and products and even designers to resonate, in order to promote and improve consumer spending patterns and Lifestyle provides a theoretical and practical basis, and to determine the future direction of packaging design. With the rapid development of society, people’s demand for products is also increasing, while the pattern of product packaging design emerges in an endless stream, people’s autonomy in life choices are getting richer and richer,