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《广告人》杂志一直密切关注中国企业成长型品牌的发展和创新,更关注新品牌在市场中的机会把握。本期特别关注中国紫砂故乡、中国贡茶之乡、中国经济最活跃城市之一江苏宜兴和宜兴这座城市文化新名片——乾红早春茶。用宜兴分管农业的周斌副市长的话说,宜兴的紫砂不要过度品类化而要深度品牌化,宜兴的茶作为具有1800年历史的贡茶更应该超越品类成为品牌。现在宜兴有两个文化名片,一个是会说话的紫砂,一个是会跳舞的宜兴乾红早春茶,他们完美结合才是美满的,才是真正的宜兴文化。一把好的紫砂壶背后一定站着一个芳华傲世的好茶叶,这也是宜兴城市文化的千年传承。今天,乾红早春茶实现了这个传世的传说。
Advertisers magazine has been keeping a close watch on the development and innovation of Chinese enterprise growth brands and on the new brand opportunities in the market. This issue pays particular attention to the hometown of China’s Zisha, the hometown of Chinese tribute tea, and one of the most economically viable cities in China. Yixing, vice mayor in charge of agriculture, Zhou Bin, Yixing Zisha do not over-brand and to the depth of branding, Yixing tea as a 1800-year-old tribute tea should be more than the category to become a brand. Yixing now has two cultural business cards, one is to speak of purple, one is dancing Yixing dry early spring tea, the perfect combination of them is the perfect, is the real Yixing culture. Behind a good purple teapot must stand a fragrant and beautiful world of good tea, which is the millennium heritage of urban culture in Yixing. Today, dry red early spring tea to achieve this handed down legend.