意见领袖又称舆论领袖,这一概念来源于美国传播学者拉扎斯菲尔德的《人民的选择》(1944年)一书,是指在信息传播中一些具有特殊影响力的人,他们拥有改变个人或团体思想和行为的力量。借用这一概念,对晚清的翻译出版进行考察,分析这一时期意见领袖的变迁,可以看出,晚清的意见领袖分别经历了皇权意见领袖、督抚意见领袖和世俗知识分子领袖的演进历程。 Opinion leaders, also known as opinion leaders, derive from the concept of “people’s choice” (1944) by Lazarsfeld, a communications scholar in the United States, and refer to those individuals who have a special influence in the dissemination of information and who have the power to change individuals Or the power of group thinking and acting. By borrowing this concept and examining the translation and publishing in the late Qing Dynasty and analyzing the changes of opinion leaders during this period, we can see that the opinion leaders in the late Qing Dynasty respectively underwent the evolution of the leaders of the imperial power, governors, opinion leaders and secular intellectual leaders .