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体育新闻网站与受众之间具有相互影响、相互推动的关系,两者相辅相成、相互依赖。为了强化两者之间的互动关系,体育新闻网站有必要尊重受众心理需求、重视培养意见领袖,同时完善两者之间的互动机制,创造良好的互动环境。只有这样,体育新闻网站才能提升自身对受众的吸引力,受众也才能在体育新闻网站的影响下实现自我完善与发展,从而达到两者共赢的互动目标。
Sports news websites and audiences have mutual influence and mutual promotion relations, and the two are complementary and interdependent. In order to strengthen the interaction between the two sports news websites, it is necessary to respect the psychological needs of the audience, attach importance to the training of opinion leaders, at the same time improve the interaction between the two mechanisms and create a good interactive environment. Only in this way can the sports news website enhance its attractiveness to the audience and the audience can achieve self-improvement and development under the influence of the sports news website so as to achieve the mutual win-win goal of the two.