模因论是基于达尔文的生物进化论来解释文化传承规律的一种理论假设,其核心概念是“模因”(meme),指通过模仿、复制、学习进行传播的信息单位,亦称“文化基因”。模因现象在我们的日常生活中广泛存在,其中“语言游戏”中的语言模因是我们常见的一种模因表现形式,它借助词素、句法结构、篇章等语言手段进行复制传播,具有保真度高、易于复制和传播、生命力强等特点。 Memetics is based on Darwin’s theory of biological evolution theory to explain the law of cultural heritage of a theoretical hypothesis, the core concept is “memes ” (meme), means through the imitation, copying, learning to spread the information unit, also known as “Cultural Genes”. The phenomenon of memes is widespread in our daily life. The language memes in “language games” are common forms of memes, which are replicated and transmitted through the means of words, syntactic structures and passages. With high fidelity, easy to copy and spread, strong vitality and so on.