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1997年英国首相布莱尔推出以文化和创意结合的产业政策,那时各国政府才想到,原来自己国家有其他国家没有的文化特色,传统工商业思维下的国家产业无一例外地无法摆脱全球化竞争,唯有文化才是独特的。不但欧美各国竞相效尤,连当时金大中主导的韩国政府为了脱离亚洲金融风暴的影响,也大力鼓励韩国文化内容和数字技术结合的产业,让韩国的电影、电视剧走进了亚洲甚至欧美各国的电影院和客厅,几年下来,提升了韩国品牌的形象,吸引大量游客
In 1997, when British Prime Minister Tony Blair launched an industrial policy of combining culture and creativity, then all governments came to realize that originally his country had cultural characteristics that other countries did not have and that the state industry under traditional business and industry thinking could not escape global competition without exception. Only culture is unique. Not only are the countries in Europe and the United States competing with each other, even the Kim Dae-jong-led South Korean government at that time, in order to escape the impact of the Asian financial crisis, strongly encouraged the integration of Korean cultural contents with digital technologies, and made Korean films and TV shows into cinemas in Asia and even Europe and the United States The living room, a few years later, enhance the image of the Korean brand, attracting a large number of tourists