文化是人类在社会发展过程中重要的精神寄托,是代代相传的。在当今社会,物质需求越来越大于精神需求,传统文化越来越不受重视,所以在包装设计的过程中,如何运用传统文化,传承文化精神成为设计者的历史使命。文章简要概述了包装设计中传统文化的重要性,并就传统文化在包装设计中的运用展开讨论。一、包装设计中的传统民族文化元素由于自然条件和社会条件的巨大差异性及制约性,造成了世界上每一个民族都有自己独有的民族文 Culture is an important spiritual sustenance of mankind in the process of social development and is handed down from generation to generation. In today’s society, the material needs are more and more spiritual needs, traditional culture is less and less attention, so in the process of packaging design, how to use the traditional culture, heritage of cultural spirit has become the designer’s historical mission. The article briefly outlines the importance of traditional culture in packaging design and discusses the use of traditional culture in packaging design. First, the traditional national and cultural elements of packaging design due to the great differences of natural conditions and social conditions and constraints, resulting in every nation in the world has its own unique national language