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二类广告是中国广告业发展过程中出现的一个怪胎，它实际上成了有偿新闻、违法广告的“避难所”。但目前人们对它的认识尚存在严重的混乱现象。这不仅在理论上，而且在实践中都具有极大的危害性。本文着重探讨了二类广告产生和发展的历史渊源、传播过程、社会影响等，从法律角度对其存在的合理性展开了批判。并提出随着信息社会的迫近，信息广告将领时代之风骚，二类广告则将随着大众传播体制的崩溃而自动消亡。
The second type of advertising is a freak in the development of China’s advertising industry. It actually became a “refuge” for paid news and illegal advertising. However, there is still serious confusion in people’s understanding of it. This is not only harmful in theory but also in practice. This article focuses on the origin, propagation and social influence of the emergence and development of the second kind of advertisement, and criticizes the rationality of its existence from a legal point of view. And with the information society approaching, information advertising generals will be the era of the fierce show, the second type of advertising will be with the collapse of the mass communication system automatically die.