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法国沭浴露和液体皂成为推动市场的关键产品在2000和2001年之间,沐浴产品的销售额提高了4.2%(按现值计)。2001年销售总额达45亿法国法郎。然而其增长在不同的品类之间有相当大的差别。沐浴露是迄今为止最大的品类,2001年的销售额为25.46亿法国法郎(按现值计)。这~品类约占沐浴产品销售总额的56.6%。在整个调查时期它也是第二大增长速度的品类,综合年增长率为8.2%。除单价上升之外,沐浴露的销售额增长也得益于使用沐浴露的法国消费者人数增加以及使用频率的提高。据《Cosmétique》
French Bath Soap and Liquid Soap Key Products to Drive the Market Between 2000 and 2001 sales of bath products increased 4.2% at their present values. 2001 total sales of 4.5 billion French francs. However, its growth is quite different between different categories. Body wash is by far the largest category with 2001 sales of 2.546 billion French francs at present value. This ~ category accounted for about 56.6% of the total sales of bath products. It was also the second-fastest-growing category throughout the survey period, a compound annual growth rate of 8.2%. In addition to rising unit prices, sales growth for shower gel also benefited from an increase in the number of French consumers using shower gel and increased frequency of use. According to “Cosmétique”