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中小企业在国民经济中的地位越来越重要,但现阶段我国中小企业,尤其是生产型中小企业的发展状况并不乐观。在其众多问题中,品牌创建就是制约其发展的一大难题。因此,研究生产型中小企业在发展壮大过程中的品牌创建问题关系到一大批中小企业的发展,极具现实意义,影响深远。本文总结出生产型中小企业在其发展过程中品牌创建应注意到的适合度和阶段。为解决我国生产型中小企业发展壮大过程中遇到的问题,提供了一定的参考和研究价值。
The status of small and medium-sized enterprises in the national economy is becoming more and more important. However, the development of SMEs in China, especially small and medium-sized manufacturing enterprises, is not optimistic at this stage. Among its many problems, brand building is a major problem that restricts its development. Therefore, it is of great practical significance and far-reaching impact to study the brand creation of small and medium-sized manufacturing enterprises in the course of their development and growth in relation to the development of a large number of SMEs. This article summarizes the fitness and stage to be noticed by the brand-building of SMEs in the process of their development. In order to solve the problems encountered in the process of the development and expansion of the productive SMEs in our country, some reference and research values are provided.