互联网的迅速发展,带动了微博在广大民众中的影响力,因此,更多的商业价值正在被挖掘出来,也越来越受到大家的关注。微博在企业品牌营销中有着很多的优点,但在发展过程中也出现了一些问题,本文分析了微博在企业品牌营销中的优劣特点,并提出相应的应对措施。 The rapid development of the Internet has brought the influence of Weibo to the general public. Therefore, more commercial value is being excavated and more and more people are paying attention. Microblogging has many advantages in corporate brand marketing, but some problems have appeared in the process of its development. This article analyzes the advantages and disadvantages of Weibo in corporate brand marketing and puts forward corresponding countermeasures.