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作为行销企划专业人员,困扰我们最多的问题莫过于如何运用企业的品牌资源作行销工作。 经过二十多年的开放,消费者一天比一天更加成熟,但他们对企业的信心也正在降低。虽然企业在提高产品质量方面作了很多努力,但企业在与客户进行真诚的沟通方面却做的较少。致使许多消费者认为我们的企业最缺乏的是“诚信”。因此,企业如果要塑造大品牌形象,建立与消费者之间的彼此信任,就必须证明自己是一个“诚实守信、愿意付出的优秀公民”、愿意为社区,地区、全国乃至全毕经济社会尽义务。能够达到这一点的最好工具就是任务行销模式。
As a marketing professional, the problem that bothers us the most is how to use the corporate brand resources for marketing. After more than 20 years of opening up, consumers are more mature day by day, but their confidence in the business is also declining. Although enterprises have made a lot of efforts to improve product quality, they have done less in sincere communication with customers. Many consumers think the most lacking of our business is “integrity.” Therefore, if an enterprise wants to create a big brand image and establish mutual trust with consumers, it must prove that it is an “excellent citizen that is honest and trustworthy and willing to pay” and is willing to make contributions to the community, regions, the whole country and even the entire economy and society obligation. The best tool to achieve this is the task marketing model.