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进入21世纪以来,国家直接将文化产业推向社会发展的前台,其资本构成出现十分复杂的状态。就电影现状而言,政治资本、文化资本积极转换成经济资本,但繁荣电影产业的正确思路应当是,积极寻求艺术与政治的某种融合,从艺术角度理解主流政治、完成政治认同与身份重塑,并因其强烈的艺术性、感染力,产生出消费诉求,从而完成商业资本的实现(影院的高票房)。即是说,艺术生产只有保持自身的独立,遵循创作逻辑,才能更好地完成自我的增值;艺术资本的价值叠加,才能从根本上实现政治资本与经济资本的越界目的。
Since the beginning of the 21st century, the state has directly brought the cultural industry to the forefront of social development and its capital composition has been in a very complicated state. As far as the present situation of the film is concerned, political capital and cultural capital are actively transformed into economic capital. However, the correct thinking of prospering the movie industry should be to actively seek some fusion of art and politics, to understand mainstream politics from an artistic point of view, to accomplish political identity and identity Plastic, and because of its strong artistic, infectious, resulting in consumer appeals to complete the realization of commercial capital (cinema’s box office). That is to say, only by keeping its own independent art production and following the logic of creation can art production accomplish the value-added of itself better. Only by superposing the value of art capital can the transboundary purpose of political capital and economic capital be fundamentally achieved.