随着我国加入 WTO 和世界经济一体化的需要,建设先进的企业文化日益成为企业发展的动力。企业文化是随着市场经济发展,企业作为市场运行主体在经营实践中创造的文化成果。企业文化反映企业内部经营管理关系,是组织大多数成员在感受、认识、思考和解决问题时共同采取的基本原则和方式,是企业特有的价值观、信念和规范,它的发展同企业的经营活 With China’s accession to the WTO and the need for world economic integration, building an advanced corporate culture has increasingly become a driving force for business development. Corporate culture is a cultural achievement created by business operations as a main body of market operation with the development of market economy. The corporate culture reflects the internal management relationship of the enterprise. It is the basic principle and method adopted by most members of the organization when they feel, recognize, think about and solve problems. It is a company’s unique values, beliefs, and norms. Its development is in line with the business operations of the company.