在市场竞争日益激烈的情况下,先进的企业文化已成为现代企业长远发展的核心竞争优势。企业可以凭借技术、资金、产品等要素取得成功,但是没有文化的企业是缺少灵魂和生命力的企业,所以,企业必须注重自身的文化建设,在伴随不断创新进取,打破旧观念,创建新思维的同时更加注重企业文化建设,使文化建设成为企业的核心竞争力,保持生机,在市场经济的风浪中不被淘汰。 In the increasingly fierce market competition, advanced corporate culture has become the core competitive advantage of modern enterprises’ long-term development. Enterprises can rely on technology, capital, products and other factors to achieve success. However, companies without culture are enterprises that lack souls and vitality. Therefore, enterprises must focus on their own cultural development, continue to innovate and enterprising, break old concepts, and create new thinking. At the same time pay more attention to the construction of corporate culture, make the cultural construction become the company’s core competitiveness, maintain vitality, and not be eliminated in the storm of market economy.