国际服装品牌竞相进入中国,带来竞争压力的同时,也为中国服装品牌带来了更好的机遇。通过对国际服装品牌的观察我们可以得到更多的借鉴,当然有成功的经验,也有失败的教训。总体来说,国际服装品牌进入中国遵循一致性和本土化的原 International clothing brands competing into China, bringing competitive pressure, but also for the Chinese apparel brand has brought better opportunities. Through the observation of international apparel brands we can get more lessons, of course, a successful experience, there are also failed lessons. In general, the international apparel brand to enter China to follow the consistency and localization of the original