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第三方电子支付企业作为一种新兴的朝阳行业,其运作模式不同于传统企业。本文在分析第三方电子支付企业的发展前景和定义基础上,根据迈克·波特的价值链理论分析出了第三方电子支付企业的价值链模型,其基本活动包括支付网关建设、网站内容设计、特色服务、基本客户服务;辅助活动包括与第三方认证机构(CA)、银行等金融机构、各类交易平台、物流服务平台、网络服务接入商等的协作。基础活动和辅助活动协同创造企业利润。
Third-party electronic payment enterprises as a new sunrise industry, its mode of operation is different from the traditional business. Based on the analysis of the development prospect and definition of the third-party electronic payment enterprises, this paper analyzes the value chain model of the third-party electronic payment enterprises based on the value chain theory of Mike Porter. The basic activities of the third-party electronic payment enterprise include payment gateway construction, website content design, Special services and basic customer services. Auxiliary activities include cooperation with third-party certification bodies (CA), banks and other financial institutions, various trading platforms, logistics service platforms and network service providers. Basic activities and supporting activities work together to create corporate profits.