引言现代酒店行业竞争越来越激烈,所以建立良好的宾客关系在酒店的市场竞争环境中,起着非常重要的作用。面对众多的酒店,客人很难长期保持对某一酒店的忠诚度,稍有不满就可能转向其他酒店消费。提高客人的满意度和忠诚度必然会赢得更多的利润和更大的市场。为了酒店自身的生存和发展,酒店管理者就要不断地稳固和扩大客源,通过优质的服务来留住客人。因此建立良好的宾客关系就显得尤为重要。一、宾客关系简单的说,宾客关系即消费关系,指产品的生产者、供应者 Introduction The competition in the modern hotel industry is more and more fierce, so to establish a good guest relationship plays a very important role in the hotel market competition environment. In the face of a large number of hotels, it is difficult for customers to maintain long-term loyalty to a hotel, and slight discontent may shift to other hotel consumption. Increase customer satisfaction and loyalty is bound to win more profits and a larger market. For the hotel’s own survival and development, hotel managers must continue to stabilize and expand customer base, through the quality of service to retain customers. Therefore, to establish a good relationship between guests is particularly important. First, the guest relations Simply put, guest relations that consumer relations, refers to the product producer, supplier