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前瞻观点:2007年的广告业将呈现新文化、新体验、新格局的发展态势。2007年中国的广告行业将有更为迅猛的增长,产业结构将基于“整合经营”和“专业细分”的两极形态向多元化、规模化的纵深发展。新媒体与传统媒体的势力之争、国际传播集团在中国市场的整合兼并、多元化消费形态识别和多层级精准营销将成为2007年广告行业的主旋律。
Prospective point of view: In 2007 the advertising industry will show the development trend of new culture, new experience and new pattern. In 2007, the advertising industry in China will witness more rapid growth. The industrial structure will develop in a diversified and large-scale manner based on the bipolar form of “integrated management” and “professional breakdown.” The dispute between the forces of new media and traditional media, the consolidation and merger of international media groups in the Chinese market, the diversification of consumption patterns and the multi-level precision marketing will become the main theme of the advertising industry in 2007.