论文部分内容阅读
新华网作为国内主流的新闻媒体,在我国国际传播活动中处于关键位置。笔者通过对新华网英文版在布鲁塞尔恐怖袭击事件报道的案例分析,以国际媒体为参照,对比分析新华网在使用新媒体进行国际传播时的不足,针对其报道的内容单一、时效性差、信息传播技巧差等问题,提出引入众创新闻报道以扩展传播渠道、制定不同渠道差异化传播策略、精确定位目标受众、区分和强化受众互动等提升策略。
Xinhua News Agency, as the mainstream news media in China, is at a crucial position in China’s international communication activities. Based on the case analysis of the Xinhuanet English version reported in the Brussels terrorist attacks, the author makes a comparative analysis of the shortcomings of Xinhuanet when it uses the new media for international communications in light of the international media. In view of its single content, poor timeliness and information dissemination Poor skills and other issues, proposed the introduction of public news reports to expand the channel of communication, development of different channels of communication strategy differentiation, targeting the audience accurately, to distinguish and enhance the interaction between audiences and other strategies to enhance.