在上世纪80年代中期,作为国外电视产业的重要指标之一,收视率被引进中国。20年来,收视率一直伴随着众多电视节目的发展和变化,成为我国电视业改革和发展的一项重要参考指标。虽然没有人否认收视率的重要性,但越来越多的人发现,人们对收视率的认识运用出现了偏差,收视率的作用和 In the mid-1980s, as one of the important indicators of the foreign television industry, the ratings were introduced into China. In the past 20 years, the ratings have been accompanied by the development and changes of many television programs and become an important reference index for the reform and development of China’s television industry. Although no one denies the importance of ratings, more and more people find that there is a deviation in the understanding and application of ratings, the role of ratings and