近年来,国际反恐、防爆市场需求大幅增加,与此同时,中国安防产品质量有了较大提高,一些安防企业开始逐步走出国门,积极拓展海外市场。而且在可以预见的未来,将有更多的中国安防企业走出国门、走向海外。但是从以往的情况来看,国内企业出口海外多以OEM为主,自有品牌凤毛麟角,即使有自主品牌也多是以低价抢滩中低端市场,自建渠道更是困难重重,鲜有成功案例。那么,我国目前安防企业进军海外市场究竟现状如何?品牌、渠道等瓶颈问题该如何突破?未来海外安防市场的前景如何?带着这些问题,本期特别报道请到安防业内已经在海外试水并且小有收获的若干企业展开讨论,希望对觊觎海外市场的安防同仁有所启发和助益。 In recent years, the demand for international anti-terrorism and explosion-proof has increased substantially. At the same time, the quality of China’s security products has been greatly improved. Some security companies have started to gradually go abroad and actively expand overseas markets. And in the foreseeable future, more Chinese security companies will go abroad and go overseas. However, from the past situation, the domestic enterprises to export more than OEM-based, very few private labels, even with their own brands are mostly low-cost beachhead beach, self-built channel is more difficult, with little success Case. So, what is the status quo of our current security companies entering the overseas market? How to break through the bottlenecks such as brands and channels? What are the future prospects of the overseas security market? With these questions, this issue special report goes to the security industry to test the water overseas Some small gain a number of companies to discuss, hoping to overseas markets, security colleagues inspired and helpful.