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随着新媒体的日益发展,我国电视事业的主流媒体地位越来越受到冲击,而对于县级电视台而言更是一直受到中央电视台以及省市电视台的竞争影响。面对这种环境,县级电视台就应该积极探索与新兴媒体的竞争与合作之路,以实现自身最大的发展,而做好新闻宣传的创优争先工作是当前的关键环节。本文在分析影响电视新闻宣传效果的因素基础上,揭示了当前县级电视新闻宣传工作中存在的若干问题,并针对性、创新性地提出了做好新闻宣传创优争先工作的路径。
With the continuous development of new media, the mainstream media status of China’s television industry has been more and more under attack. For the county-level television stations, it has always been subject to competition from CCTV and provincial and municipal TV stations. Facing this kind of environment, the county-level TV stations should actively explore the road of competition and cooperation with emerging media in order to realize their own maximum development. However, the priority of doing a good job in making news and propaganda is the key link at present. Based on the analysis of the factors influencing the effectiveness of television news propaganda, this paper reveals some problems existing in the current television news propaganda work of the county level and puts forward the path of doing a good job in the news propaganda and excellence work in a targeted and innovative manner.