商品识别是高职院校经管类专业的专业基础课程,该课程的学习可以使学生掌握基本的商品知识,掌握商品识别的技能。在新的教学改革目标下,传统的商品识别课堂已经不能满足新的教学要求。本文从商品识别的教学互动改革出发,研究微信平台在课程教学互动中的应用,开发微信平台在课程互动中信息推送、投票管理、平台互动等功能,提高学生的学习积极性,提升课堂满意度。 Commodity identification is a professional basic course of economics and management major in higher vocational colleges. The study of this course can help students master the basic knowledge of commodities and grasp the skills of commodity identification. Under the new goal of teaching reform, the traditional product recognition classroom can no longer meet the new teaching requirements. Based on the interactive teaching reform of product recognition, this paper studies the application of WeChat platform in the interactive teaching of courses and the functions of information push, voting management and platform interaction of WeChat in curriculum interaction so as to enhance students’ enthusiasm for learning and enhance classroom satisfaction.