编者按遇到过这样的情境吗:明明两个品牌的产品质量、性价比相近,可某个产品就是让你厌弃;明明人性中喜新厌旧的痼疾让你寻求新的产品来尝鲜,可寻来找去,你仍然选择了那个经典的品牌产品。这实在让我们的企业又爱又恨!产品为王时代,塑造品牌的逻辑是:首先,在产品中注入精神因素;其次,消费者感知 Editor has encountered such a situation: it is clear that the two brands of product quality, cost-effective similar to a product that is to make you disgusting; obviously in the human nature of old-fashioned disease can let you find new products to taste, you can find it , You still choose that classic brand products. This really makes our business love and hate again! The product is the king of the times, the logic of brand building is: First, the injection of spiritual factors in the product; Second, the consumer perception