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所谓地产界的名利场,最容易发生在推广活动的过程中。活动需要有关单位支持,需要大腕捧场,为了好看,有时甚至整一些专家搅局。活动之后的晚餐时间,无恩怨,无是非,只有喜笑颜开的名利双收。有别于大大小小、急功近利的完全商业运作的活动,由《安家》选出的北京地产20大品牌推广力活动中,首先尊重将品牌的概念融入到活动之中;其次,尊重其在规模、参与人数、产生的社会影响力等方面真正为业内做出了榜样、树立了标杆。
The so-called Vanity Fair in the real estate sector is most likely to take place in the promotion activities. Activities need the support of the relevant units, need big names to join in, in order to look good, and sometimes even some experts spoof. Dinner time after the event, no grudges, right and wrong, only flirtatious fame and fortune. Different from large and small, quick success fully commercial operation of the activities, by the “home” selected Beijing real estate 20 brand promotion activities, first of all respect the concept of the brand into the activities; Second, respect for its size , The number of participants, the social impact generated truly set an example for the industry, set a benchmark.